Search Engine Optimisation (SEO)



What is SEO?

SEO stands for Search Engine Optimisation. This refers to how a search engine (like Google or Bing) ranks websites in the search results.

Why do I need SEO?

Statistically, unless you are in the top 3 search results, your website will almost never be seen. Businesses or website owners work hard at making sure their website ranks better so they have more visitors! This includes you!

How can I improve my website's SEO?

There's lots you can do! In our research, if you're looking for the bread and butter of SEO, it falls into 4 main categories. Keywords, Content, Backlinks, and Site Optimisation.


Keywords:

Good keywords are really important to have a successful website. It's possible to get tons of visitors without good keywords and still have a very successful website, but it will totally depend on what niche you're in. If you have great content, that can compensate for bad keywords to an extent. But if you only have bad content and no good keywords, your site won't do well at all. Finding Keywords is actually pretty easy without paying for it. There are some free tools like Ahrefs Free Keyword Generator that you can use to search keywords relating specifically to your business or content. But before you go there just think about what people might search trying to look for your content. Make a list of as many as you can think and then research those keywords to see which ones work the best and which one's you missed. Then make sure you add them to your website. Use them in the H1 and H2 titles and be sure to include them in a natural (as in not spamming) way in your sentences.

(Good Quality) Content

This should basically consume most of your time. Thinking, researching and writing relevant content specific to your business, or what your viewers would be interesting in looking at or reading. Search engines (e.g Google, Bing) love to see good quality content. The more the better! So blog pages, or even just well written sections that your viewers would learn from and like reading will help you rank better.

Backlinks

Backlinks are probably the most unused and poorly understood of all website ranking strategies. They were first popularized in a Google Patent that was published on September 30th, 1997. Nowadays, backlinks are a ranking factor for all major search engines including Google, Yahoo!, Bing and AOL. Backlinks are website URL's (eg. www.thegutsycrew.com) that are on other websites therefore 'linking' your website from their website.


With so many businesses trying to rank well on SERPs (search engine result pages) it's important that you make sure your backlinks are as successful as possible. To do this comes in two steps. Firstly finding the correct backlinks and secondly maintaining your backlinks.

To find good backlinks is honestly not as hard as one might believe. You just need to be thinking 'who out there would want to have a link to my website on their website? Then seek to contact them to to let them know. Some things to consider: What category is your website or business? What search directories (E.g yellow pages) can you go on? What blog pages would want to talk about your website? What facebook groups could talk about your site? (But just remember that if you add your website URL to a facebook post, facebook get's your URL link not the other way around -so it's technically not a backlink to your website). If you do the above well -as in create good quality content and update it constantly backlinks naturally grow.

Site Optimisation

There are several ways you can increase your website's speed for better ranking on search engines. If you don't want to go through the hassle of doing a lot of technical work then here are some tips on how you can still optimise your site speed.

  1. Remove any unnecessary images or scripts that your website doesn't need
  2. use compression software to reduce file size. Websites like https://compressjpeg.com/ are helpful for this.
  3. Enable browser caching in case there is a long delay in downloading resources from the server. You can do this by using a CDN service like Cloudflare, Content Delivery Network (CDN). This distributes data across multiple geographical servers.
  4. Use alt text on your images. This helps google understand your content better. So briefly describe your photo's like you would to someone who cant see in the settings options on your website builder or in the name of the picture file.